The Association of South African Travel Agents, simply known as ASATA.


Sure Maritime Travel is a proud ASATA member.

ASATA’s emphasis is on free trade without violating rules and regulations. Accordingly we have entrenched a Constitution and a Code of Conduct that self-regulates the travel industry and provides the consumer with a benchmark and the comfort that the Members are compliant with ASATA’s guidelines.

Asata has changed its name from Association of South African Travel Agents to the Association of Southern African Travel Agents.

The decision to include other regions beyond South Africa is in line with the association’s aim to broaden its reach into neighbouring countries.

“Namibia, Lesotho, Swaziland and South African currently represent 60% of Africa sales. By including Bostwana, Malawi, Mozambique, Zambia and Zimbabwe, we will reflect a stronger African position,” .

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